Privacy Policy — 7p777

1 Introduction

This Privacy Policy (hereinafter "the Policy") is issued by 7p777 (hereinafter "7p777", "we", "us", or "our") and applies to all personal data collected, processed, stored, or transmitted in connection with your use of the 7p777 website and associated services available at the domain 7p777.cam, including all subdomains, mobile interfaces, and customer support channels operated by or on behalf of 7p777.

7p777 is committed to protecting the privacy and security of personal data belonging to all players, prospective players, and visitors (collectively, "Users" or "you") who interact with our platform. This Policy is designed to provide full transparency regarding our data practices and to inform you of your rights in respect of your personal data.

This Policy should be read alongside the 7p777 Terms and Conditions, which govern the overall contractual relationship between you and 7p777. In the event of any conflict between this Policy and the Terms and Conditions on a privacy-specific matter, this Policy shall prevail to the extent of the inconsistency.

2 Definitions

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" — any information that identifies or can reasonably identify a specific individual, whether directly (e.g., full name, national identification number) or indirectly (e.g., device identifiers, behavioural patterns combined with other data).
• "Processing" — any operation or set of operations performed on personal data, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, transmission, erasure, or destruction.
• "Data Controller" — 7p777, the entity that determines the purposes and means of processing personal data relating to Users of the Platform.
• "Data Processor" — a third-party service provider that processes personal data on behalf of 7p777, subject to contractual obligations of confidentiality and data security.
• "Consent" — a freely given, specific, informed, and unambiguous indication of agreement to the processing of personal data, which may be withdrawn at any time.
• "KYC" (Know Your Customer) — the identity and age verification process required under applicable regulations, involving the collection and review of identity documents and related personal information.
• "Cookies" — small text files placed on a User's device by the 7p777 Platform for the purposes of session management, preference storage, analytics, and security.

3 Data We Collect

7p777 collects personal data through several channels: directly from you when you register an account, submit KYC documents, make deposits or withdrawals, contact customer support, or participate in promotions; and automatically through your use of the Platform via cookies, server logs, and analytical tools.

The categories of personal data we collect include, but are not limited to, the following:

4 Lawful Basis for Processing

7p777 processes your personal data only where a valid lawful basis exists under applicable data protection law. The lawful bases on which we rely, and the processing activities to which they apply, are as follows:

• 4.1 Contract Processing necessary for the performance of our contract with you — including account creation, deposit and withdrawal processing, game access, and customer support.
• 4.2 Legal Obligation Processing required to comply with applicable legal obligations, including anti-money laundering (AML) regulations, age verification requirements (21+), fraud prevention, and financial record-keeping obligations.
• 4.3 Legitimate Interests Processing necessary for 7p777's legitimate business interests, including platform security, fraud detection, responsible gambling monitoring, service improvement, and analytics — provided these interests are not overridden by your rights and freedoms.
• 4.4 Consent Where you have provided specific, informed consent — for example, for the receipt of optional marketing communications. You may withdraw consent at any time by contacting our support team.

5 How We Use Your Data

7p777 uses personal data collected from Users for the following defined purposes. We do not use your data for any purpose that is incompatible with those originally specified at the time of collection:

• 5.1 To create and manage your 7p777 player account, including verifying your identity and age eligibility (21+) in accordance with our KYC obligations.
• 5.2 To process deposits and withdrawals via your chosen payment method, including DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank, CIMB, Public Bank, Hong Leong, or approved cryptocurrency channels.
• 5.3 To deliver and maintain the Platform's games, sports betting markets, and live dealer services, including personalising your experience based on your preferences and history.
• 5.4 To detect, investigate, and prevent fraudulent activity, account compromise, money laundering, and other prohibited conduct as defined in our Terms and Conditions.
• 5.5 To administer bonuses, promotions, VIP tier benefits, and reward programmes, including verifying eligibility and resolving disputes.
• 5.6 To provide 24/7 customer support in English, Bahasa Melayu, and Mandarin, and to maintain records of support interactions for quality assurance purposes.
• 5.7 To monitor player behaviour for responsible gambling purposes, including identifying patterns that may indicate problem gambling and enabling the application of deposit limits, cooling-off periods, or self-exclusion as appropriate.
• 5.8 To send account-related notifications, including transaction confirmations, security alerts, and service updates. With your consent, we may also send promotional communications regarding 7p777 offers and new features.
• 5.9 To comply with applicable legal and regulatory obligations, including responding to lawful requests from regulatory authorities or law enforcement agencies.

6 Data Sharing & Disclosure

7p777 does not sell, rent, or commercially trade your personal data. We may share your personal data with third parties only in the following limited and controlled circumstances:

• 6.1 Payment Processors — Personal and financial data is shared with payment service providers (including banks, e-wallet operators, and cryptocurrency exchange infrastructure) to the extent necessary to process your deposit and withdrawal requests. Each provider is subject to contractual data protection obligations.
• 6.2 KYC & AML Service Providers — Identity verification data may be shared with licensed third-party KYC and anti-money laundering screening providers for the purpose of verifying your identity and conducting mandatory compliance checks.
• 6.3 Technology & Infrastructure Providers — We engage cloud hosting, cybersecurity, and analytics service providers who may have access to personal data in the course of providing their services to 7p777. All such providers are bound by data processing agreements that prohibit independent use of your data.
• 6.4 Legal & Regulatory Authorities — We may disclose personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, court order, or in the genuine and good-faith belief that such disclosure is necessary to prevent harm or comply with a legal obligation.
• 6.5 Business Transfers — In the event of a merger, acquisition, or sale of substantially all of 7p777's assets, personal data held by the Platform may form part of the transferred assets. In such circumstances, affected Users will be notified in advance and will retain all rights described in this Policy.

7 Cookies & Tracking Technologies

The 7p777 Platform uses cookies and similar tracking technologies to enhance your experience, maintain session integrity, and gather anonymised analytical data about Platform usage. The categories of cookies we use are as follows:

• Essential Cookies — Required for the Platform to function correctly. These include session management cookies, authentication tokens, and security cookies. These cannot be disabled without preventing normal use of the Platform.
• Functional Cookies — Store your preferences such as language selection and game settings to provide a more personalised experience on return visits.
• Analytical Cookies — Help us understand how Users interact with the Platform through anonymised aggregated data, including which pages are visited, session duration, and navigation paths. This data is used solely to improve Platform performance and content.
• Security Cookies — Support fraud detection and account security functions, including identifying unusual login patterns or suspicious activity that may indicate account compromise.

You may manage cookie preferences through your browser settings. Note that disabling essential cookies may impair the functionality of the 7p777 Platform, including the ability to log into your account or place bets. Analytical and functional cookies may be disabled without affecting core Platform access.

8 Data Retention

7p777 retains personal data for no longer than is necessary for the purposes for which it was collected or as required by applicable legal and regulatory obligations. Our standard retention periods are as follows:

• 8.1 Account and identity data is retained for the duration of your active account relationship with 7p777, and for a period of five (5) years following permanent account closure, in accordance with anti-money laundering and financial record-keeping obligations.
• 8.2 Transaction and financial records are retained for a minimum of five (5) years from the date of the transaction, as required by applicable financial regulations.
• 8.3 Customer support communications are retained for a period of two (2) years from the date of the interaction.
• 8.4 Technical and behavioural data is retained in anonymised aggregated form for platform analytics purposes. Raw identifiable technical logs are deleted after twelve (12) months.
• 8.5 Where personal data is subject to a legal hold (e.g., in connection with ongoing litigation or a regulatory investigation), data will be retained until the hold is lifted regardless of standard retention schedules.

9 Your Rights

Subject to applicable data protection law, you hold the following rights in respect of your personal data held by 7p777. You may exercise any of these rights at any time by contacting our support team through the channels listed in Section 14.

We will respond to all data rights requests within 30 calendar days of receipt. Where a request is complex or involves a large volume of data, this period may be extended by a further 60 days with appropriate notice. Requests that are manifestly unfounded or excessive may be refused or charged a reasonable administrative fee.

10 Data Security

7p777 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security infrastructure includes:

• 10.1 Transport Encryption: All data transmitted between your device and the 7p777 Platform is encrypted using TLS 1.2 or higher with 256-bit AES encryption.
• 10.2 At-Rest Encryption: Personal and financial data stored in our systems is encrypted at rest using AES-256 or equivalent cryptographic standards.
• 10.3 Access Controls: Access to personal data within 7p777's systems is strictly limited to authorised personnel with a legitimate need to access it, governed by role-based access controls and multi-factor authentication requirements.
• 10.4 Security Audits: Our systems undergo periodic internal and third-party security assessments, including vulnerability scanning and penetration testing.
• 10.5 Incident Response: 7p777 maintains a documented incident response plan. In the event of a confirmed data breach, affected Users will be notified promptly and relevant authorities will be informed as required by law.

11 Minors & Age Verification

The 7p777 Platform is strictly intended for use by individuals aged 21 years and above. We do not knowingly collect or process personal data belonging to persons under the age of 21. Age verification is a mandatory component of our KYC process, and any account discovered to belong to an individual below the minimum age will be immediately closed and all associated data deleted, with the exception of records required to be retained under applicable legal and regulatory obligations.

12 International Data Transfers

The operation of the 7p777 Platform may involve the transfer of personal data to servers or processors located in jurisdictions outside Malaysia. Where such transfers occur, 7p777 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that required under applicable Malaysian data protection law.

Such safeguards may include contractual clauses requiring the recipient to apply equivalent data protection standards, or the use of processors operating in jurisdictions recognised as providing an adequate level of data protection. 7p777 will not transfer personal data to jurisdictions that do not offer adequate protection without first obtaining your express consent or establishing a legally valid alternative transfer mechanism.

13 Policy Amendments

7p777 reserves the right to update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or Platform features. The "Last updated" date at the top of this page will be revised accordingly with each amendment.

Where a change to this Policy materially affects your rights or the manner in which we process your personal data, 7p777 will notify you via email or through a prominent notice on the Platform prior to the change taking effect. Your continued use of the Platform following the effective date of an amended Policy constitutes your acceptance of the revised terms.

14 Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise any of your data rights as described in Section 9, or wish to raise a privacy-related complaint, please contact us through the following channels:

When submitting a data subject rights request, please provide your registered username, the nature of your request, and sufficient information for us to verify your identity before we process the request. We will acknowledge receipt of all formal requests within five (5) business days and provide a substantive response within 30 calendar days, or notify you of any extension to that period.

If you are not satisfied with our response to a privacy complaint, you have the right to escalate the matter to the appropriate data protection authority in your jurisdiction.